BSAD B9 - Fundamentals of Marketing

Institution:

Bakersfield College

Subject:

Description:

Basic key concepts and issues underlying the modern practice of marketing. Surveys the marketing concept, marketing research, buyer behavior, and environmental constraints. It is recommended that this course be taken in the third or fourth semester at Bakersfield College before transferring. Recommended: Reading Level 5 or 6. Hours: 54 lect/disc. Offered: F, S. CCS: Occupational Education. Transferable: CSU and private colleges.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bakersfieldcollege.edu/

Phone Number:

(661) 395-4011

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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