MKT 410 - New Product Development

Institution:

Berkeley College-Woodland Park

Subject:

Description:

Identifi es the various steps through which new products are developed (idea generation, concept development and testing, marketing strategy, business analysis, development, testing, and commercialization). Emphasizes activities through which cost estimates become budgets, prototypes become products, and sales plans become sales calls. Prerequisite: MKT390

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(973) 278-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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