MKT 335 - Retail And Channel Management

Institution:

Berkeley College-Woodland Park

Subject:

Description:

Course provides an in-depth analysis of the nature of distribution channels and their management. Topics include channel behavior, channel design, selection, motivation, and control of channel members, types of retailers, retailer marketing decisions, the future of retailing, and wholesaling. Prerequisite: MKT220

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(973) 278-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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