MKT 320 - Direct Marketing

Institution:

Berkeley College-Woodland Park

Subject:

Description:

Focuses on direct marketing as an applied branch of marketing. Emphasizes the information-driven marketing process as managed by database technology. Course employs extensive use of business statistics, regression, segmentation, and response analysis. Prerequisites: MKT220, MAT215

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(973) 278-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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