MKT 241 - Consumer Behavior

Institution:

Berkeley College-Woodland Park

Subject:

Description:

Introduction to the nature and determinants of consumer behavior. Primary emphasis is placed on developing an understanding of psychological characteristics (needs and personality) that infl uence and shape consumer purchase decisions. Prerequisite: MKT220

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.BerkeleyCollege.edu

Phone Number:

(973) 278-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.