BUS 33 - Strategic Geotourism

Institution:

Bristol Community College

Subject:

Description:

MarketingThis course provides a systematic strategy for developing, managing, and monitoring effective customer service and for positioning a destination in the travel marketplace based on the quality of customer service. The first part of the course focuses on 18 sales trends that dramatically impact the way to sell a visitor destination now and in the future. The second part provides both basic and advanced sales skills, which every destination salesperson must own and master to be relevant and valued by their organization. Three hours of lecture per week. 3 credits Fall

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

bristolcc.edu/

Phone Number:

(508) 678-2811

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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