BUS 242 - Marketing Seminar

Institution:

Broome Community College

Subject:

Business

Description:

Senior capstone course which integrates various business subjects previously studied. Individual and team approach are utilized to analyze comprehensive marketing and management cases. A competitive computer based marketing simulation will give students a realistic view of the dynamic interaction of various marketing and management forces. This course is student centered and focuses on interpretation of marketing information and the development of critical thinking skills. Cases, computer simulation, discussion. Prerequisite- Corequisite Prerequisite: BUS 141 Marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYBROOME.EDU

Phone Number:

(607) 778-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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