DMR 210 - Data Base Information Management for Marketing

Institution:

Broome Community College

Subject:

Direct Marketing

Description:

This course emphasizes three levels of Electronic Data Base Management: Targeting and profiling techniques; segmentation strategies; and data and list sources/issues. Various aspects of data merge-match problems and solutions are examined, as well as development of yardsticks for measurement and testing resulting materials. Prerequisite- Corequisite Prerequisite: BUS 238 Marketing Research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYBROOME.EDU

Phone Number:

(607) 778-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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