PSY 240 - Psychology of Advertising

Institution:

Broome Community College

Subject:

Psychology

Description:

Emphasizes the psychological dimensions of advertising as a basis for attracting and retaining consumer awareness of products, companies, and services. Theories of communication, motivation, personality, attitude formation, perception and learning that pertain to the diffusion of media advertising messages are examined and analyzed using television, radio, print, and Internet media. Prerequisite- Corequisite Prerequisite: PSY 110 General Psychology or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SUNYBROOME.EDU

Phone Number:

(607) 778-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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