MKT 424 - Marketing Research

Institution:

South Carolina State University

Subject:

Marketing

Description:

MKT 424. Marketing Research. 3(3,0). Analysis of the skills and attitudes required to specify and utilize marketing information in defining marketing problems, making marketing decisions, and evaluating the effects of decisions. The student will be expected to develop competence in defining problems; specifying the information needed for effective marketing decision making; appraising existing knowledge and judgements; estimating the probable cost and value of additional information, evaluating the interpreting marketing information; and evaluating the effects of decisions. Prerequisites: BA 214, BA 214 and MKT 300. (F,)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scsu.edu

Phone Number:

(803) 536-7000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.