MKT 240 - Advertising

Institution:

Greenville Technical College

Subject:

Marketing

Description:

3-0-3 Offered Fall, Spring and Summer Semesters Prerequisite: MKT 101, ENG 101 This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gvltec.edu

Phone Number:

(864) 250-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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