SBAD 457 - Marketing Research

Institution:

University of South Carolina-Upstate

Subject:

Business Administration

Description:

Research methods and procedures used in the marketing process. Particular emphasis is given to the sources of market data, sampling, preparation of questionnaires, collection and interpretation of data and the relation of market research to the policies and functions of the business enterprise. Emphasis is placed upon differences in life-style, beliefs and attitudes, and their influences upon the marketing decisions of the firm. Prerequisites: MKTG U350 and ECON U291 or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Prerequisites: SBAD 350 and SECO 291 or equivalent.

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uscupstate.edu

Phone Number:

(864) 503-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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