RSM 369 - Marketing & Promotion

Institution:

Coastal Carolina University

Subject:

Recreation & Sport Management

Description:

(3) An application of fundamental marketing and promotion concepts to the recreation and sport industries. Special emphasis is placed on understanding the relationship between recreation and sport products and recreational and sport consumer markets. Students will utilize the analysis, strategy development, implementation, and evaluation phases of the marketing process as they pertain to recreation and sport industry segments. F,S.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Department: Recreation & Sports Management; CEEB: 5837;

Additional Information:

Historical Version(s):

Institution Website:

www.coastal.edu

Phone Number:

(843) 347-3161

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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