MKT 334 - Consumer Behavior

Institution:

Francis Marion University

Subject:

Marketing

Description:

Study of the consumer decision process in the marketing context. Selected concepts from psychology, sociology, anthropology, and other behavioral disciplines are analyzed to develop the student's ability to understand and predict reactions of consumers to marketing decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 331

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fmarion.edu

Phone Number:

(843) 661-1362

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.