MKT 333 - Marketing Research

Institution:

Francis Marion University

Subject:

Marketing

Description:

Research methods and procedures in the marketing process; emphasis on the sources of market data sampling, preparation of questionnaires, collection and interpretation of data, and the relation of market research to the policies and functions of the business enterprise are studied.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 331 AND BUSI 305

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fmarion.edu

Phone Number:

(843) 661-1362

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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