OL 203 - Introduction to Marketing

Institution:

Pillar College (formerly Somerset Christian College)

Subject:

Description:

This course will introduce students to the field of marketing and the role of marketing in establishing new programs, ministries, and Para church businesses. The components of the marketing mix and marketing environment are examined. Emphasis is placed on marketing strategies, market segmentation, packaging and labeling, promotion, and regulatory and competitive forces. Students will develop a marketing plan for an organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.somerset.edu

Phone Number:

(973) 803-5000

Calendar System:

Semester

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