MKTG 3170 - Sales and Sales Management

Institution:

Macon State College has merged with Middle Georgia State University

Subject:

Marketing

Description:

This course is a study of methods of professional selling and sales management. The focus is on how sales fits into the overall marketing function, including the theory, practice, and current behavioral concepts of personal selling and the elements of managing a successful sales force necessary for meeting marketing objectives. Lecture/Lab Hours: Three hours per week.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www.mga.edu

Phone Number:

(478) 471-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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