MRKT 3040 - e- Commerce

Institution:

Johnson & Wales University-Charlotte

Subject:

Description:

This course focuses on the development and management of electronic marketing strategies through interactive media and on-line channel networks. Emphasis is placed on three distinct classes of e-Commerce applications: business-to-consumer, business-to-business, and intra-organizational. Prerequisite: MRKT1001 or HOSP3050. (PT) Quarter Credit Hours 4.5

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jwu.edu/

Phone Number:

(980) 598-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Quarter

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