HOSP 3050 - Hospitality Strategic Marketing

Institution:

Johnson & Wales University-Charlotte

Subject:

Description:

This is an upper-level course dealing with the broad scope of hospitality marketing placing emphasis on the analysis, structure and strategy of the hospitality marketing department, departmental budgeting, allocation of resources, market research, media selection and effectiveness of the marketing plan. Case studies and assigned readings examine current marketing issues. A directed work project may be incorporated into this course. Prerequisite: Junior status. (HO) (PT) Quarter Credit Hours 4.5

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jwu.edu/

Phone Number:

(980) 598-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Quarter

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