BAN 1511 - Marketing For Bankers

Institution:

Lake-Sumter State College

Subject:

Description:

Prerequisite: None This course presents marketing as a broad concept covering public relations, advertising, and personal selling. The course is designed for bankers who are unacquainted with marketing and deals with concepts and philosophies of marketing; marketing information, research and target; marketing mix; and methods of marketing planning.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lscc.edu

Phone Number:

(352) 787-3747

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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