ADVT 57 - Principles of Advertising

Institution:

Foothill College

Subject:

Description:

to the relationship between advertising and society, the consumer and business. Analysis of markets and direction of advertising campaigns toward them. Selection of media. Evaluation and proper use of the creative aspects of advertising. Budgets. Actual creation of an advertising campaign.Advisory: Not open to students with credit in BUSI 57. Four hours lecture.GE Area: Non-GE Applicable

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2007 - 08/30/2008 

Institution Website:

www.foothill.edu

Phone Number:

(650) 949-7777

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.