MAN 4162 - Customer Relations for Managers

Institution:

Chipola College

Subject:

Description:

This course examines relationship building for all customers of an organization. The impact of culture and diversity on business relationships, successful negotiation strategies, and promotion of the organization through media relations are discussed. The ideas and practices this course focuses on include: understanding and identifying customers wants and needs, customer orientation, product or service differentiation and value-creating processes to attract, satisfy and retain customers through relationship management. 3 semester hours credit. [A]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.chipola.edu

Phone Number:

(850) 526-2761

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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