BUS 104 - Introduction to Marketing

Institution:

College of Marin

Subject:

Description:

(3.0 Units) (No prerequisite. Three lecture hours weekly.) An introductory course to a vital business area, marketing is open to all students and is especially recommended for business majors. It is required for the general business major. Topics to be included are: marketing's role in society, the market structure, channels of distribution, retail institutions, wholesale institutions, product development, packaging, pricing, and promotion. Can also be offered in a distance learning format. (CSU)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marin.edu

Phone Number:

(415) 457-8811

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.