MMST 133 - Search Engine Optimization and Web Promotion

Institution:

College of Marin

Subject:

Description:

(3.0 Units) (No prerequisite. Advisory: Multimedia Studies 131. Two and one-half lecture and two and one-half laboratory hours weekly.) Designing and building a Web page is only part of the required effort behind all successful Web sites. Successful sites attract and maintain a regular flow of visitors by successfully promoting themselves through the major search engines and directories. This course will cover how to promote Web sites using the rapidly changing world of Web search engines and directories. Students will learn how the Web's popular search systems and Directories work so they can use them to better promote and market Web sites of all sizes, complexity, and purpose. In this class, students will learn both how to set up cost effective and successful paid search engine marketing campaigns and how to design attractive sites that place well in the free search listings. Offered as a Web based course. (CSU)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.marin.edu

Phone Number:

(415) 457-8811

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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