MKT 108 - Advertising

Institution:

Athens Technical College

Subject:

Description:

Banner Title: Advertising This course introduces the fundamental principles and practices associated with advertising activities. Topics include purposes of advertising; principles of advertising; budgeting; marketing and advertising plans; regulations and controls; media evaluation, target marketing, and selection; campaign planning; and trends in advertising. Prerequisite: Program admission Offered Summer and Winter terms

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.athenstech.edu/

Phone Number:

(706) 355-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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