BUS 180 - Marketing

Institution:

Canada College

Subject:

Description:

Units (Grade Option) 3; Class Hours: Minimum of 48 lecture hours/ semester; Recommended: Eligibility for READ 836, and ENGL 836 or ESL 400; Prerequisite(s): None. Description: Sales and marketing principles used by modern business, including evaluation and methodologies for implementation of these principles for promoting the sales of consumer goods and services. Strategies of sales and marketing procedures used to conduct multi-phased sales and marketing campaigns for large and small business are covered also. Transfer: CSU.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

canadacollege.edu

Phone Number:

(650) 306-3100

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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