BM 120 - Fundamentals of Marketing

Institution:

Bramson ORT College (Closed)

Subject:

Description:

This course will examine the procedures involved in the distribution of goods and services to consumers and industrial users. Marketing institutions (wholesale and retail), and the role of the manufacturer in determining distribution channels and formulating marketing policies will be studied. The role of government, the advent of the global economy, and the effect of consumerism on marketing practices will be discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.facebook.com/BramsonORTCollege/

Phone Number:

(718) 261-5800

Calendar System:

Semester

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