BA 110 - Advertising

Institution:

Cerritos College

Subject:

Description:

Class hours: 3.0 Lecture This course covers the study of magazine, newspaper, radio, billboard, direct mail, and other special forms of publicity. Problems of space, type, copy, and the preparation of the complete layout are discussed. The principles of effective techniques with ample practice in the preparation of different types of advertisements will be covered. Transfer Credit: CSU

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cerritos.edu

Phone Number:

(562) 860-2451

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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