BM 160 - Essentials of Advertising

Institution:

Bramson ORT College (Closed)

Subject:

Description:

This course is a survey of the principles and practice of advertising. Topics will include the organization of advertising agencies and departments, selection of media, and evaluation of copy and format.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.facebook.com/BramsonORTCollege/

Phone Number:

(718) 261-5800

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.