BA 275 - Wine Marketing

Institution:

Yakima Valley Community College

Subject:

Description:

5 credits quarters: W This course will examine and analyze marketing forces in the viticulture industry. Students will be introduced to the Yakima Valley wine region, fundamentals of enology and viticulture production, and the basic principles of wine marketing and sales. They will examine industry standards relating to packaging, advertising, promotion, and distribution. Teams of students will research, propose, organize, and implement a marketing promotion plan to meet the needs of a local winery.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yvcc.edu

Phone Number:

(509) 574-4600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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