BA 170 - Introduction to Advertising

Institution:

Yakima Valley Community College

Subject:

Description:

5 credits quarters: A comprehensive introduction to the principles of advertising. Concepts covered will include the role of advertising in the economy, its influence on society, and characteristics and use of various media. Also included are the appropriate strategies used to plan and create an effective advertising campaign.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yvcc.edu

Phone Number:

(509) 574-4600

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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