MKT 4344 - Retail Marketing

Institution:

West Texas A & M University

Subject:

Description:

Prerequisite: 3340. Analysis of factors governing store operations: location, store layout, buying and selling, advertising and display, merchandise planning and control, personnel management, consumer relations, recent trends, and problems connected with retail buying and selling. Fall. MKT 4346 Sales Management. (3,0,0) Prerequisite: 3340. Analysis of current behavioral concepts of personal selling, and study of principles and concepts involved in managing a sales force. Emphasis on organization of sales departments developing territories, motivating sales people and control over sales operations. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wtamu.edu

Phone Number:

(806) 651-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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