MKT 3342 - Consumer Behavior

Institution:

West Texas A & M University

Subject:

Description:

Buyer as a problem solver; buying decision processes; factors influencing behavior; principles, theories and models of behavioral research. Attention on behavioral science concepts related to consumer behavior; e.g., mass communication, reference groups, sociological, psychological and economic aspects. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wtamu.edu

Phone Number:

(806) 651-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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