MKT 3352 - Sports and Entertainment Marketing

Institution:

West Texas A & M University

Subject:

Description:

Application of basic marketing principles to the marketing of sport and entertainment, including dimensions of product, pricing, promotion and location of these events. Investigation of consumer behavior, brand management, relationship marketing and sponsorships as they pertain to sports and entertainment. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wtamu.edu

Phone Number:

(806) 651-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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