MCOM 3314 - Public Relations and Advertising Research

Institution:

West Texas A & M University

Subject:

Description:

In-depth analysis of advertising and public relations research techniques that delivers market information suitable for both public relations and advertising planning and implementation. Includes statistical analysis, survey, focus groups and other commonly used public relations and advertising methodologies. Fall. Course fee $20.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wtamu.edu

Phone Number:

(806) 651-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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