MKT 6370 - Health-Care Marketing

Institution:

West Texas A & M University

Subject:

Description:

Prerequisite: 6300 or equivalent. Application of strategic marketing to biotechnology and health-care organizations. Topics include strategic planning, market research, segmentation and targeting, positioning, marketing mix tactical decisions, organization and budgeting, and public relations and fund raising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wtamu.edu

Phone Number:

(806) 651-0000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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