COMM 360 - Spring Semester Advertising and Marketing Principles

Institution:

Trinity Lutheran College

Subject:

Description:

Focuses on the persuasive and communicative components used in the fields of advertising and marketing. Topics include advertising, copywriting, message design, production, and critique. The course introduces students to the persuasive and practical applications of advertising and marketing. Emphasizes problemsolving, communication, critical thinking, and design team communication skills. May also be taken as BUSA 305.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tlc.edu

Phone Number:

(425) 249-4800

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Four-one-four plan

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