BA 372 - Advertising and Promotional Strategies

Institution:

Texas Lutheran University

Subject:

Description:

A study of advertising and promotion as communication tools in marketing and business management. Students will develop an understanding of the process of creating effective advertising and promotional campaigns. Emphasis will also be placed on media planning, budgeting, and internet strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tlu.edu

Phone Number:

(830) 372-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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