BA 490 - International Marketing

Institution:

Texas Lutheran University

Subject:

Description:

An introduction to the important factors to be considered when marketing a product or service globally. Special emphasis will be placed on cross-cultural issues. Students will learn how to conduct a country analysis and to develop a marketing strategy based on this analysis. Prerequisite: BA 337.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tlu.edu

Phone Number:

(830) 372-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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