BA 337 - Principles of Marketing Management

Institution:

Texas Lutheran University

Subject:

Description:

Examination of marketing principles, concepts, strategies, tactics and analytical tools used by profit and nonprofit organizations to selected target groups. Emphasis on the managerial aspects of marketing to develop, promote, distribute, and price the firm's offerings in a dynamic, diverse environment. Prerequisite: ECON 237 and BA 232 or 235.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tlu.edu

Phone Number:

(830) 372-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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