BA 474 - Marketing Research

Institution:

Texas Lutheran University

Subject:

Description:

Study of the sources and applications of information necessary for the solution of marketing problems. A managerial approach is taken by stressing informational requirements of marketing managers, the decision-making process, and the uses of research in marketing management. Prerequisite: BA 337 and STAT 374 or BA 338.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tlu.edu

Phone Number:

(830) 372-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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