TRVM 1323 - Group Tour Operations

Institution:

St Philip's College

Subject:

Description:

Prerequisites: READ 0302, ENGL 0301 Notes: Offered Spring semester, odd numbered year. A study of the role of the group planner, selling to groups and planning itineraries, including components of a tour package, tour costing, advertising and promotion, group dynamics, and tour guide qualifi cations. The student will demonstrate an understanding of the group or tour wholesaling business including escorted independent tours; will compare and contrast the tour guide's and operational supervisor's responsibilities; examine the complexityof developing a customized tour; and evaluate budget, mid-range, and luxury tour companies. The student will compare and contrast selling to groups and individuals; explain the role of the group decision-maker, and the importance of setting a time line for selling to groups and discussing tour promotions, advertising, and follow-up procedures. The student will develop a 7- to 14-day tour; fi gure cost and markup of proposed tours; and create per diem cost comparisons for clients.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alamo.edu/spc/

Phone Number:

(210) 486-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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