MRKG 2349 - Advertising And Sales Promotion

Institution:

St Philip's College

Subject:

Description:

Notes: Formerly BMGT 2307 Integrated marketing communications. Includes advertising principles, practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alamo.edu/spc/

Phone Number:

(210) 486-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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