MUSB 2301 - Music Marketing and Merchandising

Institution:

South Plains College

Subject:

Commercial Music

Description:

This course is a study of the methods of distribution, retailing and wholesaling. Topics include the basics of purchasing, inventory control, shipping and receiving returns, pricing and cost analysis, merchandising, retail display, sales promotion, advertising, security and shrinkage, personnel management, and relationships between retailers and distributors. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

09/01/2006 - 08/30/2008 

Institution Website:

www3.southplainscollege.edu/

Phone Number:

(806) 894-9611 ext 2175

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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