MUSB 2301 - Music Marketing and Merchandising

Institution:

Palo Alto College

Subject:

Description:

Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alamo.edu/pac/

Phone Number:

(210) 486-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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