MRKG 1311 - Principles of Marketing

Institution:

Lamar State College-Orange

Subject:

Description:

This course will aid the student in understanding the marketing concepts needed by business, consumers, and organizations. Students will learn how to define and segment a market, develop need-satisfying products and services for markets, establish price offerings, design advertising and promotions, and do market research. TEC.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lsco.edu

Phone Number:

(409) 883-7750

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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