MRKG 1311 - Principles of Marketing

Institution:

Kilgore College

Subject:

Description:

(3-3-0) Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. F (5214010004).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.kilgore.edu

Phone Number:

(903) 983-8209

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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