MKTG 3326 - Retailing

Institution:

East Texas Baptist University

Subject:

Description:

This course presents a study of the business activity of selling goods or services to the final consumer for personal non-business use. The course covers basic retailing principles, practices, and procedures. Included are such topics as managing the buying, pricing, promotion, layout, security of merchandise, and location of the retail organization. Prerequisite: MKTG 3324.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etbu.edu

Phone Number:

(903) 935-7963

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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