MKT 108 - Advertising

Institution:

Georgia Northwestern Technical College (formerly Coosa Valley Technical College)

Subject:

Description:

Introduces the fundamental principles and practices associated with advertising activities. Topics include: the purposes of advertising and other sales promotional techniques; principles of advertising; budgeting; marketing and advertising plans; regulations and controls of advertising; media evaluation, target marketing, and selection; campaign planning; and trends in advertising.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gntc.edu/student-services/index.php

Phone Number:

(706) 295-6963

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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