MKTG 3116 - Direct Marketing and E-Commerce

Institution:

Columbus State University

Subject:

Description:

Prerequisite: MKTG 3115. Covers principles of direct marketing including the planning and implementation of direct marketing campaigns. Course will cover direct mail marketing, telemarketing, and the new field of electronic commerce.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.columbusstate.edu

Phone Number:

(706) 507-8800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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